Experience innovation instead of just talking about it
This week in Salvador, the 41st German-Brazilian Economic Meeting showed how the spirit of innovation can be experienced live – at the SENAI CIMATEC science and research location, with over 600 participants from both countries.
The key message? Sustainable technologies offer enormous potential for joint projects that combine growth and climate protection. But this requires a clear roadmap: Reduction of bureaucratic hurdles, intensified exchange between the players in both countries and reliable, predictable investment conditions for companies.
This was emphasized by Michael Heinz, Deputy Chairman of the LADW and Member of the Board of Executive Directors of BASF SE, at the opening of the conference, which attracted many high-ranking guests such as Rui Costa, Minister and Head of the Brazilian Presidential Office, Gitta Connemann, Parliamentary State Secretary in the Federal Ministry of Economics and Martina Englhardt-Kopf, Parliamentary State Secretary in the Federal Ministry of Agriculture.
How can we achieve this?
- The ratification of the EU-Mercosur Agreement is and remains the linchpin for taking cooperation to the next level.
- Brazilian and German engineering skills can be used together to develop sustainable and highly innovative products. This should be promoted more strongly.
- A modern double taxation agreement should be negotiated as a genuine catalyst for more investment, growth and trust.
- The continuous and structured political dialog should be ambitiously designed, including with German-Brazilian Intergovernmental Consultations scheduled as soon as possible.
- Hannover Messe 2026, with Brazil as a partner country, comes at exactly the right time to showcase Brazil’s innovative strength and cooperation potential at the world’s most important industrial trade fair.
The countdown is on: In 10 months, the next German-Brazilian Economic Meeting will take place as part of the Hannover Messe. Dr. Jochen Köckler, CEO of Deutsche Messe and member of the LADW, has already extended a warm invitation to participate.
Now is the time to set the course for a strong, sustainable and cooperative future.
