Setting the pace in economic cooperation with Latin America
The LADW is committed to the consistent expansion of economic cooperation between Germany and Latin America. It provides tangible impetus towards economic cooperation with Latin American countries, and at the same time calls for and promotes political support for bilateral cooperation.
In addition, the LADW initiates and supports measures to strengthen the competitiveness and security of investment of German value-creation chains in Latin American countries and those of Latin American companies in Europe.
LADW as mediator between politics and economy
Setting of impulsesThe economic policy interests of German companies vis-à vis-Latin America are bundled at the LADW and addressed at the highest level.
We selectively and pragmatically work on topics significant to German business and industry and, with exclusive events, continuously advance projects for cooperation with Latin America. LADW members contribute their vision, expertise and energy towards the LADW’s successful endeavours.
Taken together, our member companies generate a turnover equivalent to forty percent of Germany’s gross domestic product.
Representation of interestsSince 2015, the LADW has been continuously representing the interests of German business vis-à-vis its partners from politics and the economy in Germany and Latin America.
The business-driven body is hosted by the Federation of German Industries (BDI). As the umbrella organization of German industry and industry-related services, the BDI speaks for more than 100,000 enterprises with around 8 million employees.
Together with leading business associations in Germany, the LADW is a sponsor of the Latin America Initiative of German Business (LAI).
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How are we organised?
Committee members sit on the boards of leading German companies and represent a balance of sectoral interests. Its members include DAX companies as well as medium-sized ones, and these are supported by an office at the BDI in Berlin.
So the LADW remains agile and is able to keep up with the latest developments in cooperation and move efficiently in the very dynamic economic-policy environment.
Former Member of the Group Board of Management Volkswagen AG and CEO TRATON GROUP
Andreas Renschler has been with Volkswagen AG since February 2015, until 2020 as a member of the Group Board of Management and responsible for the Commercial Vehicles Division. He was also CEO of TRATON SE until July 2020. An industrial engineer and business economist, Mr Renschler joined Daimler-Benz AG in 1988 and set up the plant in Tuscaloosa, USA, in 1993. In 1999, he became Chairman of the Board of Management of what was then smart GmbH.
In October 2004, Andreas Renschler was appointed to the Board of Management of Daimler AG. Until March 2013, he was responsible for Daimler Trucks and Daimler Buses, from April 2013 for production and purchase of Mercedes-Benz cars, and for the Mercedes-Benz vans division.
The German Economy is Counting on Latin America
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What we do
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Born in Brazil, Mr Haddad studied law and has been active for bilateral cooperation between Latin America and Germany since 2000. He was, for instance, responsible for external trade activities among other things in the German-Brazilian Chamber of Industry and Commerce, São Paulo.
From 2006 onwards, he established and managed the representative office for the German Chambers of Commerce Abroad in Mercosur as well as governmental offices and institutions for the region in Frankfurt am Main. In 2010 he came to Berlin as Managing Director of the yet-unfounded BDI Brazil Board. He has been Managing Director of the LADW since 2015.