New opportunities through digital transformation in Brazil

Select business and political representatives met at the Kaminabend held by the Latin America Committee of German Business (LADW) in Berlin on March 15, 2018. They discussed a new wave of business opportunities for German companies that can be expected in the region thanks to the Internet of Things (IoT). As high-ranking guests from the BNDES Brazilian Development Bank reported that evening, Brazil wants to achieve a productivity leap by 2022 with a solid IoT action plan. Here, approaches from the “Industry 4.0” concept are highly welcome.

“It’s important to position ourselves punctually as a reliable partner in this process. Because, as in the traditional industries, the competition isn’t asleep here, either. The LADW wants to afford the impetus for this today,” explained Andreas Renschler, Chairman of the LADW, Member of the Group Board of Management of Volkswagen AG and Chief Executive Officer of Volkswagen Truck & Bus.

The predominantly young, two hundred and ten million Brazilians bring the necessary openness to new technologies: With its eighty million smartphone users, the country ranks fourth internationally (Germany is seventh) and is the world leader in terms of time spent online.

LADW Kaminabend 15 March 2018
© Christian Kruppa

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